Changes are afoot....

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for our refreshed approach to

Strategic climate impact
Specializes in in offsetting fabulous jewellery
Your toolkit for real climate impact

Fewer flights 
Electric cars
Less meat . . .

We know we must reduce our
carbon footprint by our actions . . .

. . . but in addition, we can support projects that remove carbon from the atmosphere and improve biodiversity with innovative technologies to reduce humanity's impact on the environment.

This is what we do

1. Research and curate a portfolio of carbon removal and carbon reduction and biodiversity projects.

2. Help you estimate the impact of your carbon emissions on the environment.

3. Set you up with a subscription to support these projects and offset your carbon footprint.

4. Create a hub of information and tools to help you understand and reduce your carbon use.


Why a portfolio?

To understand how it works, the best place to start is with something familiar, like a traditional mutual fund. Imagine half a dozen investors, each trying to figure out the best way to invest in the stock market. They could each buy a few stocks on their own, but who has the time or resources to constantly research the market and manage the portfolio? Instead, they band together, pool their money and hire a professional to invest it for them.

Chameleon takes the same approach to managing your carbon offsets 
1. Research the market 
2. Rate projects based on tech potential, women's leadership, neglectedness, scalability and cost
3. Select projects to create a balanced approach to biodiversity, carbon reduction and removal
4. Manage the portfolio to support emerging opportunities

With a balanced portfolio you can trust your impact, not just in the performance of individual projects, but as a strategy.

What's in the portfolio?

Where does your money go?
Carbon Removal
Energy Efficiency
Project profiles
Find out More about our Selection Criteria

Carbon Removal vs Carbon Avoidance

There are two main problems relating to atmospheric carbon and climate change:

# 1 - There is too much carbon and other greenhouse gas in the atmosphere and this is causing global warming.

# 2 - Human activities are causing a net flow of carbon into the atmosphere by releasing existing sequestered carbon at a faster rate than natural processes can draw it back down. This is adding to problem # 1.

Carbon Removal also called carbon sequestration or negative emissions means the activities of a project are measurably removing carbon from the atmosphere. This directly addresses problem # 1.

Carbon Avoidance means that the activities of a project are causing measurably less carbon to be emitted into the atmosphere than if the project did not exist. This addresses problem # 2.

Scientists tell us that both of these approaches are essential to avoid catastrophic impact to our ecosystems and environment but there is an increasing emphasis on Removals as being the most critical. Oxford University has established the following principles for effective carbon offsetting:

1.   Prioritise reducing your own emissions first, ensure the environmental integrity of any offsets used, and disclose how offsets are used
2.  Shift offsetting towards carbon removal, where offsets directly remove carbon from the atmosphere
3.  Shift offsetting towards long-lived storage, which removes carbon from the atmosphere permanently or almost permanently
4.  Support for the development of a market for net zero aligned offsets

Our portfolio will always include carbon removal and will move towards a ratio of removal and avoidance credits that matches current scientific advice on the most efficient pathways to avoiding global warming. Find out more.

Carbon Credits and Standards
A carbon standard is a way to assure carbon reduction or removal
A carbon credit represents the avoidance or removal of one tonne of CO2 equivalent
We seek out the best projects and always ensure they are up to standard
The Chameleon Projects
Explore the projects we are working with

ECHO2 Biochar



Carbon Removal

Kenya Biogas Programme



Energy Efficiency

Mikoko Pamoja




Kasigau Wildlife Corridor

Ecosystem preservation



Burn Cookstoves



Energy Efficiency


There are lots of carbon footprint calculators out there. We've got a simple one here which uses your monthly spending as the key indicator of emissions and then adds lifestyle choices around travel and diet. Find out more about our methodology here

And if you're curious, we have a resource below to check out a variety of other calculators we think are informative.
*"A meaningful price" is explained here. In a nutshell, it means a $100 price per tonne that scientists and economists think, if enforced widely, will actually be adequate to deter individuals and businesses from carrying on as usual.

Calculator Resources

Our calculator is designed to be simple but tailored to frequent travellers and above average carbon emitters.
We've hunted down a range of other carbon calculators that we like for you to explore and estimate your footprint in more detail.
World Wildlife Fund
  • Asks lifestyle questions rather than strictly quantifying everything
  • Great analysis and feedback
  • Aimed at UK Residents
  • Good for all locations
  • Useful for comparing with other countries
  • Limited questions on goods and services
CoolClimate Network
  • Great graphs
  • Excellent detail on food services & leisure
  • Includes costs of car and home construction
  • Practical suggestions for ways to reduce your footprint
  • Targets US residents
  • Intuitive interface with a 'deep dive' function
  • Excellent interactive graphics
  • Feedback on ways to make changes
  • Targets Nordic residents
  • Good for any global location
  • Comprehensive coverage of key issues
  • Lots of detail on transport
  • Comparative analysis for your country.

Calculating flights

International Civil Aviation Org
  • The official UN CO₂ calculator, used widely
  • Covers aircraft type, airport codes, two classes, multiple leg journeys
  • Methodology described
  • Does not cover non-CO₂ emissions
  • Comprehensive coverage includes non-CO₂ emissions
  • Shows emissions by airline and plane type for route
  • Options for 4 classes of travel and charter
  • Methodology available
  • Feeling guilty about that private jet?
¹Methodology: Air travel is calculated at 250kg per hour based on the extensive methodology provided by